There are very few textbooks available today on the Subject of Hospitality Saleswritten by Indian Authors. This textbooktries to explain the operations of Sales department of a hotel and how it is directly related to revenue generation in a very simple way. The term, sales, refers to all activities that lead to the selling of hospitality product and services of the hotel.
Various chapters in this book helps the readers to understand different concepts of Hospitality sales such as advertising, promotion and selling of the services and products across the Hospitality Industry.Hospitality sales isa very competitive affair, for both hotel salesas well as the operational heads of the hotels because this industry demands for constant innovation and strategic skills. The topics in this text book also demonstrates how hospitality sales team of a hotel has to combine strategy and tactics for continuous business development as there is a very high competition amongst the hotels, therefore they always need a very competent team of Sales to promote the product amongst the competitors, also how a Sales manager of a hotel is responsible for maximizing hotel’s revenues by developing programmes for increasing occupancy and making profitable use of its accommodation, banqueting facilities, F&B Outlets and other leisure facilitiesavailable in the hotel